HealthStream

PartsBase

HealthStream is a publicly traded healthcare software company that builds workforce tools for hospitals and health systems, covering learning, clinical development, credentialing, and scheduling. Their platforms reach 5.5 million healthcare professionals across 5,000+ organizations.

My Part

I designed across HealthStream’s web and marketing, including product pages, 30+ product one-pagers, social media, social and email campaigns.

Product Page

A product page layout I designed for a physician performance evaluation tool the company had recently acquired. The product needed its own page on the company website and had to be brought into the existing brand system.

Product One-Pagers

A selection out of the 30 plus product one pagers I designed. Each product came in through an acquisition with its own existing branding, so every sheet had to be rebuilt into the HealthStream brand system while organizing dense product information into their consistent one pager format.

Product One-Pagers

A selection of the 30+ product one-pagers I designed. Each product came in through an acquisition with its own existing branding, so every sheet had to be rebuilt into the HealthStream brand system while organizing dense product information into their consistent one-pager format.

Social Media Designs

A selection of the 50+ Instagram designs I created for the company’s social marketing. The work covered webinar promotion, gated content, employee spotlights, and awareness day posts, each staying within the brand system.

Email Campaigns

Three emails from a monthly content marketing program, built on a Mailchimp template I set up. The mix ranged from promotional offers to educational pieces built around published research, so each one had to balance dense healthcare information with a clear call to action. Social ads ran alongside these campaigns.