American Safety Company

The client’s original spec documents were inconsistent, overly dense, and not on-brand. They lacked a cohesive layout that supported product comparisons and customer decision-making.

Stakeholders wanted a layout system that would:

• Reflect their visual brand across all apparel categories

• Organize specs clearly without overwhelming the reader

• Work as both a printed and digital sales tool

My Role

As the lead designer on this project, I was responsible for:

• Designing a flexible template system for multiple product categories

• Creating iconography and layout systems for technical data

• Ensuring visual clarity, consistency, and ease of use

• Delivering final files optimized for both print and digital distribution

Process

I started by reviewing existing sheets, brand standards, and product requirements.

Key steps included:

• Auditing content needs across different apparel types

• Wireframing a layout system that balanced brand and readability

• Designing icons, tables, and callout systems for safety ratings and specs

• Producing multiple sheet variations with consistent formatting and structure

The Solution

The final spec sheets feature:

• A clean, brand-aligned header system with product identifiers

• Standardized layouts for technical specs and performance icons

• Sectioned callouts for product features, safety standards, and sizing

• Consistent formatting across all gear types for easy comparison

• Printable and digital-ready files used by sales and procurement teams

Results & Impact

• Created a scalable system used across multiple apparel categories

• Strengthened client’s brand presence in product sales materials

• Improved clarity and consistency for B2B buyers and distributors