ANSOS by healthstream

The Problem

The acquired product had no existing page within HealthStream’s branded ecosystem. Existing materials lacked design continuity, and the team needed a scalable, conversion-friendly layout to introduce ANSOS to enterprise healthcare clients.

Stakeholders wanted a page that would:

• Present ANSOS as a unified part of HealthStream’s product family

• Highlight key workforce management features in a digestible format

• Match the structure and styling of other updated product pages

My Role

As the lead designer on this project, I was responsible for:

• Translating product positioning into modular web content

• Designing feature blocks, CTAs, and visual aids for user clarity

• Adhering to HealthStream’s updated brand and accessibility standards

• Collaborating with product and dev teams to bring the page live

Process

I started by reviewing internal messaging frameworks and competitor offerings.

Key steps included:

• Outlining the content strategy with cross-functional stakeholders

• Wireframing layouts to guide users from high-level value to deep features

• Designing responsive components tailored for CMS implementation

• Refining structure and hierarchy based on feedback from product teams

The Solution

The final product page features:

• A branded hero section with introductory messaging and demo CTA

• Scrollable feature highlights centered on scheduling efficiency and visibility

• Testimonials and proof points to build enterprise trust

• Reusable layout patterns consistent with other HealthStream pages

• A clear path to conversion via embedded lead generation modules

Results & Impact

• Helped introduce ANSOS to HealthStream’s digital ecosystem

• Received internal approval for future acquired product page designs

• Built a scalable design system used across additional SaaS pages