Brandlive

The Problem

The source content came in the form of data-heavy spreadsheets and dense Word docs. It lacked clarity, hierarchy, and the visual storytelling needed to highlight Brandlive’s value proposition.

Stakeholders wanted an infographic that would:

• Highlight the financial and engagement cost of traditional training

• Shift focus to the effectiveness of modern, video-first learning

• Work for both internal teams and external partner outreach

My Role

As the lead designer on this project, I was responsible for:

• Interpreting and organizing the raw content into digestible sections

• Designing the infographic layout from initial wireframe to final artwork

• Creating icons and graphic elements to replace text-based stats

• Preparing high-resolution and screen-friendly versions for distribution

Process

I began by reviewing every piece of provided data to find the key narrative arc.

Key steps included:

• Mapping a side-by-side story comparing “Traditional” vs “Modern” methods

• Designing minimalist icons and stat callouts to reduce visual fatigue

• Structuring the layout to guide users top-to-bottom with clear progression

• Balancing whitespace, color, and typography for readability

The Solution

The final infographic features:

• A top-down storytelling format leading from problem to opportunity

• Clear comparisons between old and new sales training models

• Brand-aligned colors, typography, and icon sets

• Scalable resolution and formatting for print, PDF, and web

• A flexible layout reused across multiple marketing and product decks

Results & Impact

• Helped Brandlive reposition their sales enablement strategy visually

• Enabled faster comprehension of complex content in team presentations

• Became a key visual tool in advocating for video-first training solutions