Econimic Impact Catalyst

The Problem

The original product page lacked clarity, hierarchy, and visual cohesion. It didn’t effectively communicate the breadth of features Startup Space offers, or how those features tie into real-world community outcomes.

Stakeholders wanted a page that would:

• Clearly explain the product’s core value

• Make complex features feel approachable

• Help drive demos and signups by boosting user trust

My Role

As the lead designer on this project, I was responsible for:

• Structuring the content layout and hierarchy

• Designing all UI elements and components

• Creating modular sections for scalability

• Collaborating with developers to implement in Webflow

Process

I started by mapping user journeys for our two primary personas:

1. Program administrators looking to streamline data collection

2. Community leaders needing reporting and resource management

Key steps included:

• Competitor analysis (other civic tech and gov SaaS platforms)

• Content wireframing to prioritize key feature areas

• Iterative prototyping in Figma with internal and stakeholder feedback loops

• Designing reusable components (FAQs, testimonials, feature modules)

The Solution

The final product page features:

• A bold, benefits-led hero section with demo CTA

• Visual storytelling of platform features like grant management, co-working space tracking, and mentorship support

• Animated iconography and data visuals to break up dense content

• A flexible module system so the content can grow over time

• Embedded testimonials and FAQs to build trust and reduce drop-off

Results & Impact

• Helped increase demo requests by 22% within the first quarter of launch

• Stakeholder feedback highlighted a “significant improvement in clarity and professionalism”

• The modular structure is now being used as a framework for additional product pages