Economic Impact Catalyst

The Problem

The original site lacked a centralized place to explain EIC’s strategic approach. Existing content was scattered, difficult to navigate, and didn’t clearly connect their SaaS products to real-world impact.

Stakeholders wanted a page that would:

• Clearly organize their program offerings and who they serve

• Connect services to measurable economic outcomes

• Guide users toward deeper pages and demo requests

My Role

As the lead designer on this project, I was responsible for:

• Structuring the page to clearly explain EIC’s ecosystem and value

• Designing modular content sections for long-term scalability

• Creating iconography and visuals to support service breakdowns

• Collaborating with the dev team to implement the layout in Webflow

Process

I began by auditing internal content and identifying narrative gaps.

Key steps included:

• Mapping out a logical flow from high-level value to service details

• Wireframing layouts that made dense information feel accessible

• Designing feature modules, process visuals, and CTAs

• Iterating on structure with leadership and content teams

The Solution

The final page features:

• A mission-focused hero with a clear value proposition and CTA

• Structured sections for each key solution and audience served

• Custom visuals to help users understand how offerings connect

• Scroll-friendly layout with CTAs leading to deeper product pages

• A content-first approach that aligns with the full site redesign

Results & Impact

• Created a go-to page for partners and stakeholders exploring EIC’s model

• Increased user flow to product and demo pages

• Served as a blueprint for scaling future content in the same system