HealthStream

The Problem

The original page didn’t reflect HealthStream’s design standards or brand identity. It lacked consistency with the rest of the site and didn’t clearly explain the platform’s value or functionality.

Stakeholders wanted a page that would:

• Match HealthStream’s updated brand system and structure

• Present acquired product features in a clear, digestible way

• Drive demo conversions while maintaining brand trust

My Role

As the lead designer on this project, I was responsible for:

• Translating existing product content into HealthStream’s design language

• Designing flexible modules for feature highlights and proof points

• Ensuring accessibility, visual consistency, and CMS adaptability

• Collaborating with developers to implement and QA the live build

Process

I started by reviewing internal brand standards and recently redesigned pages.

Key steps included:

• Auditing existing product content for structure and gaps

• Creating wireframes and prototypes aligned to HealthStream’s layout system

• Designing accessible, branded components in Figma

• Iterating on visual hierarchy based on stakeholder and dev feedback

The Solution

The final product page features:

• A clean, brand-aligned hero with clear CTA and value proposition

• Modular feature sections highlighting core functionality and benefits

• Branded iconography and stat visuals to break up dense content

• Embedded lead form and supporting content blocks to build trust

• A consistent structure to match other pages in the HealthStream site

Results & Impact

• Helped integrate the acquired product into HealthStream’s ecosystem

• Received internal praise for clarity, structure, and alignment

• Page became a blueprint for onboarding future acquired products