Greenwave

The Problem

While Greenwave had a brand and website, they lacked any downloadable collateral to support retail presentations. They needed a concise, attractive, and brand-aligned sheet that could function across both digital and print.

Stakeholders wanted a piece that would:

• Present the company’s product line with clear value statements

• Maintain brand consistency across all touchpoints

• Be flexible enough for use in sales emails, decks, or printed handouts

My Role

As the lead designer on this project, I was responsible for:

• Building the layout using brand colors, fonts, and icon styles

• Designing modular content blocks for key selling points

• Creating visual hierarchy around product, benefits, and mission

• Delivering final formats for high-quality print and digital sharing

Process

I began by reviewing Greenwave’s website and brand guidelines to identify tone and structure.

Key steps included:

• Drafting layout wireframes to balance imagery and information

• Designing infographics and icons to reinforce benefit messaging

• Structuring the page around the buyer journey: who, what, and why

• Refining type hierarchy and spacing for visual clarity across formats

The Solution

The final info sheet features:

• A strong, mission-led headline paired with product visuals

• Clean iconography and modular callouts for product benefits

• Strategically placed brand statements and social proof

• Balanced spacing and grid system for professional polish

• Output-ready files in both high-res print and PDF-optimized versions

Results & Impact

• Gave Greenwave a scalable asset to support retail partnerships

• Aligned printed collateral with their existing digital presence

• Provided a flexible template for future marketing materials