MONQ

The Problem

Both products represented a shift in MONQ’s offering and needed clear visual storytelling. Existing audiences were unfamiliar with how MONQ R refills worked or how Bottled Blends differed from traditional diffusers.

Stakeholders wanted a campaign that would:

• Visually explain how the MONQ R refill system worked

• Introduce Bottled Blends as a standalone product line

• Match MONQ’s clean, nature-forward brand aesthetic

My Role

As the lead designer on this campaign, I was responsible for:

• Storyboarding the motion ads from initial concept to final execution

• Designing and animating all product, lifestyle, and text elements

• Maintaining visual consistency across multiple ad variations

• Exporting optimized assets for use across social platforms

Process

I started by reviewing product specs and identifying the core use cases.

Key steps included:

• Collaborating with the marketing team on script direction and callouts

• Creating custom illustrations and icons to simplify product explanations

• Animating motion sequences in After Effects with branded transitions

• Testing layouts and motion timing for multiple aspect ratios and placements

The Solution

The final ads feature:

• Smooth, minimal transitions to reflect MONQ’s clean design style

• Clear visual storytelling of the refillable MONQ R functionality

• Animated product shots and text overlays for clarity and emphasis

• Separate ad variations tailored for Instagram, Stories, and Reels

• Cohesive visual system tying both product launches together

Results & Impact

• Ads contributed to the successful rollout of MONQ’s new product line

• Helped educate existing customers and reach new audiences

• Established a motion style used in future MONQ campaigns